# CULTD Protocol
> The Universal Standard for Performance Attribution and Deterministic Growth.

URL: https://try.getcultd.com
App: https://app.getcultd.com
Docs: https://dapp.getcultd.com/docs
Contact: https://calendly.com/bullet-getcultd/getcultd-30
X/Twitter: https://x.com/getcultd
LinkedIn: https://linkedin.com/company/getcultd
Telegram: https://t.me/getcultd

## Overview
CULTD is a deterministic attribution protocol for Web3 and Mobile Fintech that solves the 80% liquidity churn problem. We provide verifiable, time-weighted attribution that transitions influencer marketing from "Pay-per-Click" to "Pay-per-Retention."

## Core Philosophy
CULTD solves the attribution "black hole" in web3 and mobile fintech by verifying economic alignment between brands and creators. Instead of paying for mercenary capital that churns within days, brands pay for verified sticky TVL/AUM and retained users.

## Technical Frameworks

### Model A (High-Velocity Growth)
- **No-SDK Attribution Bridge** for mobile apps
- Probabilistic matching using IP/User Agent with 95%+ accuracy
- Optimized for driving signups, subscriptions, and user acquisition
- Ideal for: Mobile fintech apps, subscription services

### Model B (Liquidity/AUM Tracking)
- **Time-Weighted Attribution Model** for DeFi protocols
- Tracks Average Daily Balance (ADB) and "Sticky Liquidity"
- Measures capital retention over time, not just initial deposits
- Ideal for: DeFi protocols, liquidity pools, staking platforms

## Key Metrics & Features

### Quality Score (QS)
A dynamic influencer rating (0-100) based on:
- **Retention Rate**: % of users/capital that stays beyond 30 days
- **Asset Stability**: Time-weighted balance consistency
- **Conversion Accuracy**: Verified attribution vs. claimed attribution

### Settlement & Security
- **48-Hour Settlement Floor**: Anti-fraud buffer for Sybil and flash-loan detection
- **On-chain Verification**: All attributions are cryptographically verified
- **Fraud Detection**: Automated detection of wash trading and fake signups

### Attribution Engine
- Deterministic wallet-to-creator mapping
- Time-weighted capital tracking (ADB methodology)
- Real-time dashboard analytics
- Programmatic settlement fees based on verified performance

## Use Cases
1. **DeFi Protocols**: Track influencer-driven TVL and sticky liquidity
2. **Mobile Fintech**: Attribute user signups to specific marketing campaigns
3. **NFT Projects**: Measure creator impact on holder retention
4. **Token Launches**: Verify genuine community vs. mercenary capital
5. **Staking Platforms**: Track long-term capital commitment

## Pricing Tiers
1. **Single Launch** ($2,000): One attribution window, verified creator rewards, retention reporting
2. **SIGNAL** ($4,499/mo): Unlimited campaigns, Creator CRM access, performance fee
3. **TVL MAX** ($14,499/mo): Full platform sovereignty, priority support, weekly strategy calls

## Technology Stack
- Web3 native with smart contract integration
- No-SDK mobile attribution bridge
- Real-time analytics dashboard
- API-first architecture for easy integration

## Problem Solved
Traditional influencer marketing in crypto suffers from:
- 80% capital churn within first week
- No way to distinguish real users from Sybil accounts
- Inability to track time-weighted retention
- Paying for hype instead of genuine economic alignment

CULTD provides deterministic proof of creator impact on retention metrics, not just vanity metrics like clicks or initial deposits.

## Site Pages
- Home: https://try.getcultd.com/
- Book a Demo: https://try.getcultd.com/demo
- Terms of Service: https://try.getcultd.com/terms
- Privacy Policy: https://try.getcultd.com/privacy
- Disclaimer: https://try.getcultd.com/disclaimer

## Get Started
- Launch a campaign: https://app.getcultd.com
- Book a demo: https://try.getcultd.com/demo
- Documentation: https://dapp.getcultd.com/docs